Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
No. 1 Worries
December 27, 2017
Editor's Note: This blog originally was posted Sept. 21, 2012, and the theme rings true today.
Fueled by the “No. 1” syndrome, people often worry about and value the wrong things when it comes to interscholastic athletics.
For example, they worry about the eligibility of athletes more than the education of students. They worry about athletic scholarships to college more than genuine scholarship in high school. Faced with financial shortfalls, they use middle school athletics as the whipping boy because the No. 1 syndrome causes people to value varsity programs more than junior varsity, and high school programs more than middle school.
It is possible in the subvarsity programs of our high schools (far more than in varsity programs where crowds and media bring pressure to win) and it should be and usually is pervasive in our middle school programs, that participation is more important than specialization, trying more important than winning, teamwork more important than individual honors, and teaching more important than titles and trophies.
At the middle school level, coaches have an opportunity to look down the bench for substitutes without first looking up at the scoreboard. The scorebook should be kept to see how many students played in the game, not how many points any one player scored.
Here is where education prevails over entertainment in interscholastic athletics. Here is where philosophy of athletics is more in tune with the mission of the school. Here is where the taxpayer’s dollar is spent best.
To the degree we introduce large tournaments and trophies into middle level programs, we damage the purity of educational athletics and the purpose of middle school programs. To the degree we cut middle level programs in the face of budget crises, we succumb to the No. 1 syndrome.
We must expose the No. 1 syndrome for the sickness it is: a cancerous growth that must be cut out of educational athletics before it leads to cutting out what is arguably the most educational parts of interscholastic athletics: middle school programs.