Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
Misspent Money
January 12, 2018
Editor's Note: This blog originally was posted July 15, 2014, and the message is worth another read.
It is not news to us, but it makes more waves when others report it.
William Hageman of the Chicago Tribune reported last month on a study from Utah State University’s Families in Sport Lab that found “the more money parents spend on youth sports, the more likely their kids are to lose interest.”
A Utah State researcher explains the connection: “The more money folks are investing, the higher pressure kids are perceiving. More pressure means less enjoyment. As kids enjoy sports less, their motivation goes down.”
Hageman exposes the folly of parents’ justification for their financial outlay – increasing their child’s chances for a college scholarship. Hageman says “a look at the numbers shows they (parents) may be deluding themselves.”
He cites NCAA statistics that only two percent of high school athletes receive athletic scholarships; and we have to add that many of those are not “full-rides.” The average scholarship covers less than half the cost of an in-state college education for one academic year.