Priming the Pump

November 28, 2014

Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.

The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.

That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).

Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.

The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.

Reserve Lessons

January 26, 2018

Nothing prepared me for coaching more than the time I spent sitting on the bench. I hated it. And when I started coaching, I couldn’t forget how much I disliked sitting on the bench, and I did everything I could do to get every player in a game every week on some level – 9th grade, JV or varsity.

So I get it. Not starting hurts. Not playing stinks. And while many coaches are brilliant in their tactics to share playing time, some coaches do a miserable job of getting reserves into games.

But having said all that, I must add that too many people undervalue the importance of reserves, of the practice players who work hard to make the regulars better. Many champion wrestlers and tennis players earned their titles because of practice partners who pushed them to be better day-in and day-out. Many championship teams achieved their success through arduous daily competition in practice all season long. Many times it has been a so-called “backup” player, who worked hard in practices and who was often worked into games by caring coaches, who steps in after a starter is injured and saves the season.

There is much to be learned as a reserve, including what it means to be a loyal teammate ... a team player ... and what teamwork and sacrifice and loyalty and dedication really mean.

I have said often in speeches that it’s my wish that every student would have the opportunity to be a starter in one sport and a substitute in another because the lessons to be learned from each are different and so vital to developing the whole person.

It is a shame that students have somehow gotten the message that it’s a waste of their time to be a part of a team where they aren’t a starter or even the star. They get this message from adults ... sometimes it’s coaches, but more often it’s parents who criticize coaches and/or transfer their children to schools where they have a greater chance for athletic success.

As the benches get shorter on our school sports teams, the lessons learned get fewer.