Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
Playing Time: Paying It Forward
February 23, 2018
(What follows is an excerpt from an article by Jon Solomon of the Aspen Institute. Find the full article here.
There’s a time to sort the weak from the strong in sports. It’s not before kids grow into their bodies, minds and true interests.
Through age 12, at least, the Aspen Institute’s Project Play recommends that sports programs invest in every kid equally. That includes playing time – a valuable developmental tool that too many coaches assign based on player skill level and the score of the game. You will see this recommendation reflected in our Parent Checklists and companion videos.
The argument is simple for equal playing time: Research shows that what kids want out of a sports experience is both action and access to the action. Getting stuck at the end of the bench does not foster participation. And we all know greater participation is sorely needed in youth sports. Only 37 percent of kids ages 6 to 12 regularly played team sports in 2016, down from 45 percent in 2008, according to data from the Sports & Fitness Industry Association in the Aspen Institute’s State of Play 2017 report.
Kids who quit sports often do so because of lack of playing time, which can be a result of lack of confidence. Confidence is a byproduct of proper preparation and adults who believe in the players, according to IMG Academy Head of Leadership Development James Leath.
“From a small child to the world’s greatest athlete, those who are confident are confident because they have taken thousands of shots, tried and failed many times, then tried again and got it right,” Leath said.
Playing time shouldn’t be earned at younger ages. It should be paid forward to develop a future athlete.