Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
No Place They Would Rather Be
April 24, 2018
Seven years ago, the Michigan High School Athletic Association and its Student Advisory Council began the MHSAA’s trademarked “Battle of the Fans.” That was 2012.
Buchanan High School has been a contestant five times, a finalist four times and the winner twice ... in 2013 and again this year.
Many of us complain of all that competes for attention of students and spectators. But at Buchanan, the culture is different. And it’s not an accident. Being involved in school and attending school events is the thing to do. By design.
Starting with a few individuals with vision and energy, student engagement has become the norm. Middle school students saw this in 2013. They were invited to be a part of it then; and now they are leading the effort at Buchanan High School.
At Buchanan, attending athletic events is the thing to do – and not just boys sports or winter sports. To attend events, to cheer loudly and to actually think and talk about what good sportsmanship looks like has become a year-round thing.
Buchanan High School and the other two finalists for 2018, Boyne City High School and Petoskey High School – and all the BOTF applicants, are helping to define and defend educational athletics.
View Buchanan’s application video for the 2018 Battle of the Fans