Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
The Seeding Disease
May 1, 2018
I have yet to hear one satisfactory reason to advocate for seeding an all-comers, 740-team high school basketball tournament. But this I do know: Advocates of seeding are never satisfied.
Seeding high school basketball tournaments has become the rage since the NCAA Division I Men’s Basketball Tournament, still just a 68-team affair, became a billion dollar media business. Many people assume that what is used for this limited invitational college tournament is needed and appropriate for a high school tournament that involves 11 times as many teams.
The NCAA pours millions of dollars into the process of selecting and seeding its 68-team tournament, combining a variety of data-based measurements with the judgments and biases of human beings.
One of this year’s questionable selections to make the 68-team field was Syracuse ... which sent our more highly touted and seeded Michigan State Spartans back home early in the tournament.
Meanwhile, low-seeded Loyola-Chicago upset four teams on its way to the Final Four, and became the favorite of fans nationwide. Which argues for upsets. Which argues for randomness.
Which argues against seeding. Why pick the No. 1 seeds of four regions and have all four glide to the Final Four? What fun would that be?
A local sports columnist who is an outspoken advocate for seeding our state’s high school basketball tournament actually wrote a published column advocating for “more Loyolas” in the NCAA tournament, and he explained how to make that happen. Which, of course, seeding is designed to not make happen, but instead, to grease the skids for top-seeded teams.
When the NCAA Final Four brackets for San Antonio resulted in two No. 1 seeds on one side, playing in one semifinal game (Kansas and Villanova), while the other side of the bracket had a semifinal with a No. 3 seed (Michigan) and a No. 11 seed (Loyola), there was a call for more finagling ... for reseeding the semifinals so that the two No. 1 seeds wouldn’t have to play until the final game.
It was poetic justice to watch one No. 1 seed clobber the other No. 1 seed in a terrible semifinal mismatch.
The point is this: Seeding is flawed, and advocates of seeding are never satisfied. If we take a small step, they will want more steps. If we seed the top two teams of Districts, they will lobby for seeding all teams of the Districts. If we seed all teams of Districts, they will ask for seeding Regionals. And, if we seed the start of the tournament, they will want a do-over if it doesn’t work out right for the Finals.
Seeding is a distraction, and an addiction.