Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
Investing in Kids
May 31, 2016
Tom Farrey, the journalist and author who now serves as executive director of the Aspen Institute’s Sports & Society Program, included this comment in his opening remarks at the “Project Play” Summit on May 17 in Washington, D.C.: “Invest in kids who aren’t your own.”
Upon hearing that, I thought this is precisely what coaches do ... the good ones anyway. They pour their lives into the lives of athletes. And in school sports, they do it not so much to improve students’ chances to be successful in an athletic contest as to be successful in life after competitive sports.
This is why the Michigan High School Athletic Association pours so many resources into coaches education. The MHSAA’s Coaches Advancement Program is delivered face to face anytime and anywhere schools, leagues or coaches associations can gather 20 or so learners.
For 2016-17, the MHSAA is offering every member junior high/middle school and senior high school $300 in free CAP training – six $20 vouchers and three $60 vouchers. Visit the CAP administrative page in July. (Users must be logged in as administrators to access the vouchers.)
Organized sports without trained coaches can do more lifetime harm than good. Coaches education, infused with the core values of educational athletics, is a necessity, not a luxury. And sports without purposefully trained coaches can be a liability.