Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
Neighborhood Pressure
June 7, 2016
Of all the forces working to cause adolescent youth to focus on a single sport to the exclusion of others, one of the most insidious and impactful is “neighborhood pressure.” It’s “keeping up with the Joneses” applied to youth sports instead of house, car and boat.
Some parents feel like bad people if they do not only facilitate but also force their child to keep climbing the sports ladder, moving from neighborhood team to select team to elite team, and from a season experience to a year-round commitment, and from local participation to a schedule that requires out-of-town travel for both games and practices.
“If the neighbors do this for their son or daughter, what kind of parent am I if I don’t do this for my child?”
Actually, the answer is that you are the smart parent – one who has read the literature and has learned that early and intense sport specialization is not best for your child’s future in sports or in life. Sport specialization is a less healthy experience – physically, emotionally and socially – for children ages 6 to 12; and it is no more likely to result in success in high school sports or a college athletic scholarship than a balanced youth sports experience.
All the intense specialization is certain to do is cost much more money than a college scholarship is worth, assuage parents’ consciences and give them topics to talk about at neighborhood gatherings.