Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
The Multi-Sport Difference
July 26, 2016
If there was ever a poster child for what it means to be a high school athlete, recent Williamston High School graduate Renee Sturm might be the person to feature. She has said and done exactly what we would hope.
In an era when increasing numbers of high school athletes are graduating midway through their senior year in order to get an early start with the college teams that have recruited them, Renee is a breath of fresh air.
After four years of volleyball and basketball at Williamston High School, Renee just hadn’t had enough of the high school sports experience. So she joined the school’s girls soccer team this past spring.
Now bound for Ferris State University where she is scheduled to play only basketball, Renee had this to say to the Lansing State Journal about why she decided to play soccer to conclude her high school sports career: “I wanted to do something different because playing different sports helps me grow ... I was just hoping to come in and play some.”
She didn’t seek to star, but to play ... to be a part of a different sport and team and group of teammates who would help her develop as an athlete and person.
The richest school sports experience is found in multi-sport participation, both starring and subbing, both losing and winning. That’s what best prepares young people for life.
I suspect this young lady is ready.