Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
The Importance of Play
September 9, 2016
In the usual post-Olympic sports news coverage there was the predictable commentary about over-commercialization of the Olympic movement and corruption of the Olympic ideal. Is this really what the Greeks intended?
Of course not.
But really, what do we do today that has any resemblance to what we intended a century ago when the “modern” Olympic movement was resurrected, much less to what was intended 27 centuries earlier when the ancient Olympics began?
But at least one thing with ancient Greek roots remains unchanged. It is this.
Plato, student of Socrates, mentor of Aristotle and founder of the “academy” in Athens during the heyday of the ancient OIympics, wrote that more can be learned about a person in an hour of play than a year of conversation.
That has not changed.
And that is one very important of very many reasons why play of a competitive nature – not mere recreation – matters, just as much today as 28 centuries ago. In fact, in this “modern” world of nonstop electronic conversation, the hour of physical engagement between people may be our most revealing communication.