Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
Scheduling Solution
September 27, 2016
One of our state's consistently best high school football programs needed a ninth game this season but could find no opponent within the state of Michigan. It was able to find a game with an equally prestigious football program in an adjacent state that was having the same problem – the "problem" of being such a formidable program year after year that other schools shied away from scheduling them.
Two different schools in two different states with two different football playoff formats and qualifying procedures, facing the same problem.
This helps to demonstrate that it is not any particular football playoff system that is at the heart of high school football scheduling difficulties. Much more at fault is human nature. One could change the qualifying system or double the number of qualifiers so that even winless teams make the playoffs, and some schools would still refuse to schedule others, which would then have to travel out of state to complete their schedules.
The solution to football scheduling will have very little to do with expanding the playoff field or changing the qualifying criteria. It is only when the scheduling of varsity football games is removed from the local level and assigned to the MHSAA that all teams will play the opponents that are closest to them in enrollment and location. Hard to fathom that will ever occur. But then, no team would have to travel out of state, or even across the state, to complete a varsity football schedule.