Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
UP Power
November 29, 2016
About five hours after leaving the Michigan High School Athletic Association office building late in October, I pulled into the parking lot of Munising High School on the edge of Lake Superior. It was just after 7 p.m. on this Thursday evening, I saw that there were many cars in the parking lot, and I guessed that there was a high school volleyball game about to be played.
Indeed. It was the last regular season match of the season, and senior night. I was greeted warmly by the match referee and the school's two veteran administrators. And one of Munising's senior players, a member of the MHSAA Student Advisory Council, interrupted her warmups to jog over to welcome me. After the match, we hugged and posed for pictures together. Between the greeting and the posing, I enjoyed a marvelous evening of educational athletics.
There was plenty of cheering, and never a "boo." Not once did I hear a complaint about officiating. In fact, on two occasions the Munising coach corrected officials' calls that resulted in a point being awarded to his opponent.
For a time, every player on the floor for Munising had played more than one sport that season. Every one of the six played tennis as well as volleyball, and one of them also ran cross country this season. At the same time, the other team's participants included two girls who were also playing on their school's 8-player football team this past season.
Here the multi-sport student-athlete is not an endangered species; it's an essential fact of life. Here a school sports event draws the community together in good spirit and sportsmanship. Here is the power of school sports.