Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
The “Extra” Ingredient
December 20, 2016
Every meeting agenda of the Michigan High School Athletic Association Representative Council opens with the “Ten Basic Beliefs for Interscholastic Athletics in Michigan.” Here’s No. 1:
Interscholastic athletics were begun outside the school day and curriculum and remain there as voluntary, extracurricular programs in which qualifying students earn the privilege of participation.
There are those who prefer to substitute “co-curricular” for “extracurricular.” Their hearts are in the right place. They mean well; but they’re wrong.
Competitive interscholastic athletic programs can be educational without being part of the school’s curriculum. If sponsored by schools and conducted by schools, these programs must be a positive, educational experience. But these programs are outside the academic curriculum, and almost always outside the classroom day; and no student has the right to participate in these programs. It’s a privilege students earn by meeting standards of eligibility and conduct; and often these students have to compete to earn a spot on the team and playing time in contests.
Interscholastic athletic programs are important after-school activities that enrich the lives of participants. No student has the right to participate in these programs, but we are right to fight for the presentation of broad and deep interscholastic athletic programs in our schools.