Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
Seeding Discontent
January 3, 2017
We have heard for years that the Michigan High School Athletic Association Football Playoffs have created scheduling problems for schools and have caused the demise of leagues, no matter how many times the playoffs expanded – from 16 schools in 1975 to 256 schools today (plus 16 more in the 8-player tournament). Many other states with a variety of other football playoff formats report similar stresses on their member schools.
The inability of weaker teams to compete within a league and the difficulty that stronger teams face to find willing opponents to complete a nine-game regular season schedule are not uncommon for varsity football in Michigan, but are problems rarely experienced in basketball.
That could change if seeding based on wins and strength of schedule comes to MHSAA Basketball Tournaments.
With an easier road to District and Regional titles gifted to higher seeded teams, coaches will want a regular season schedule that is difficult but not too difficult. They will seek a league that is tough, but not too tough. This is the recipe for scheduling headaches. Strong schools will have difficulty finding a full schedule of games, while weaker or simply smaller schools will have difficulty finding a league.
Fearing blemishes on the regular season win/loss records, coaches will delay playing substitutes and avoid sitting out or suspending good players who are bad actors. Every eligibility snafu leading to forfeit will carry tournament seeding consequences. The temptation to hide ineligibilities and the inclination to fight forfeits, not infrequent in football, will come to basketball.
Developing a seeding plan is not at all difficult, but living with one could be.