Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
Teachable Moments
April 1, 2017
Winter tournaments have ended and, weather permitting, spring sports are underway in Michigan junior high/middle schools and high schools.
We usually think of these programs as opportunities for kids to shine; and that they do provide. But more important are the opportunities these programs provide for kids to stub their toes.
In fact, one of the principal purposes of a competitive interscholastic athletic program is to provide a place for students to make mistakes in a safe and supportive environment.
People most often learn more from their mistakes than their successes. Failure leads to more useful reflection than success. Getting knocked down (either physically or metaphorically), but getting up, gathering yourself and trying again with awareness of what did not work the first time, is a learning process as profound as it is efficient.
The principal purpose of school sports is to help young people learn life lessons. The more ways schools can facilitate failure and lift up the abundant lessons imbedded in those moments, the better they fulfill the mission of student-centered, school-sponsored competitive athletics.