Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
Valuable Volunteers
July 18, 2017
One of the most encouraging aspects of the job I have enjoyed for more than 30 years is what I see on display whenever I attend regular-season contests and Michigan High School Athletic Association tournaments. It's the many volunteers who make the events run smoothly.
From parking lot supervisors, to ticket sellers and ticket takers, to concession stand cooks and servers, to program sellers, to the dozens of people needed to time and measure and otherwise administer large meets in individual sports ... volunteers are the blood pulsing through the veins of school-sponsored sports events.
They work in numbers that amaze me; they work with consistency and longevity that humbles me. They show up years after their own children were participants. I can attend the same event several years in a row and see most of the same volunteers serving year after year. Serving with enthusiasm and with joy, and with no more compensation than a T-shirt, sandwich and soft drinks.
Appropriately, our trophies and medals go to the top-performing student-athletes. But my gratitude goes to these many behind-the-scenes adults.
Thanks for another great year.