Preserving A Place

July 27, 2013

During the summer weeks, "From the Director" will bring to you some of our favorite entries from previous years. Today's blog first appeared Sept. 18, 2012.

Nearly 20 years ago I spoke with a parents group at an elementary school. Most in attendance were parents of elementary students. Most were moms.

During our discussion, the mothers pleaded with me – that’s not too strong a word – to help develop policies that would preserve a place on high school teams for their children. “Just a jersey,” one mom said. “Just a spot on the team.”

These parents were almost sick with worry that if their sons and daughters did not play one sport year-round, starting now, they wouldn’t make the team in high school. And they believed that not making the team would doom their children to absenteeism, drug use, pregnancy, and every evil known to youth.

They saw the high school program becoming a program for only elite athletes, only the specialists, with no room for their kids who would meet the standards of eligibility but lack the necessary athletic experience to make the team because they didn’t belong to a private club, go to all the right camps, or make a certain travel team in the third grade.

Did these parents overstate the problem? Yes. But there’s some validity in their worries.

>Those moms gave me a goal, and later my own sons personalized that goal: to work for that generation of high school students and the next to preserve a place in our programs for all students, regardless of athletic ability, who meet all the essential standards of eligibility, want to participate in more than one school sport and activity and embody the spirit of being a student first in educational athletics.

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.
More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.
We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.
This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.
We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.
Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.