Planning & Doing

January 31, 2012

One of the MHSAA’s counterpart organizations in another state recently asked to see the business plans of other statewide high school associations.  Some of the states supplied their detailed budgets, but most had nothing to offer.

Of course, a budget is a much different thing than a business plan.  A budget is built more on past performance, while a business plan looks more to the potential of future problems and opportunities.  A business plan is much more than numbers.

Since 2007 we’ve been using a “Mission Action Plan” (MAP) at the MHSAA.  It was developed to deal with the opportunities and obstacles of three powerful trends:  (1) growth of non-school youth sports programs; (2) expansion of educational alternatives to traditional neighborhood schools; and (3) proliferating technology.

While not a typical business plan or a classic “strategic plan,” the “MAP” has become increasingly useful to point the way for the MHSAA both in terms of program and finance.  The MAP states a single “Overarching Purpose;” it identifies four “Highest Priority Goals;” and it lists four multi-faceted “Current Strategic Emphases,” many of which have quantifiable performance targets, including financial goals.

Next to each Current Strategic Emphasis are two boxes.  The first is checked if we’ve gotten started, and the second is checked when we’ve completed the task or are operating at the level we had established as our goal.  At this point, every MAP strategy has been launched, but only a portion have earned the second checkmark.

Quite efficiently, the MAP keeps us both strategic and businesslike without the formality of purer forms of strategic or business plans.    

The Top Task

April 17, 2018

I’ve said and written many times before that the task of an athletic administrator is not merely event management, it is also – and more importantly – message management. It is defining and defending educational athletics. Doing so every day, in every way. Forcing our constituents, from top to bottom and both young and old, to ask and answer ...

“What is educational athletics?”
and
“What is the meaning of success in school sports?”
and
“How do we deliver the message every day?”

This is why I’ve blogged twice a week for nine years. Eighty percent of those postings have been intended to help define and defend educational athletics.

This is why the MHSAA publishes benchmarks – the only issues-focused high school association magazine in the US.

This is why we have a Student Advisory Council, a Scholar-Athlete Award, a Battle of the Fans, Captains Clinics and Sportsmanship Summits.

This is why we take our coaches education – the Coaches Advancement Program – face to face, week after week, to every corner of our state.

This is why we have a Task Force on Multi-Sport Participation.

This is why we have a radio network and waive fees for local stations which use our great public service announcements that define and defend educational athletics ... many of which conclude with the phrase, “Promoting the value and values of educational athletics.”

All of this, and much more, is about defining and defending educational athletics ... the top task of athletic administrators from top to bottom of our exciting enterprise.