Perspectives on Popularity

January 13, 2015

With the National Football League about to take center stage in this country’s sporting drama this month, some “Down Under” comparisons provide perspective to moderate how popular and venerable the NFL is.
The NFL’s longest waiting list to become a season ticket holder is found in the NFL’s smallest market, Green Bay, where the waiting list to become a Packer season ticket holder is now 30 years. It’s so crazy that my sister, who splits her time between Vermont and Florida, still controls the two season tickets her father first obtained 55 years ago; and the tickets never go unused. The Packers season ticket waiting list is more than 80,000 names long.
However, the waiting list to join the Melbourne Cricket Club in Australia is even more imposing. Currently, more than 236,000 people are waiting to join the more than 100,000 active members, 40 percent of whom have only “restricted” privileges. An average of 10,000 fans join the waiting list each year, and their projected waiting time has now reached more than 40 years.
The Melbourne Cricket Club is the oldest sporting club in Australia, founded in 1838; while the Green Bay Packers is a relative upstart, founded in 1919. Still, it is the oldest NFL franchise in continuous operation with the same name and city ... since 1921 ... 83 years after the Melbourne Cricket Club.
By the way, the Michigan High School Athletic Association has operated under that name since 1920 ... one year longer than the Packers.

Late to the Game

November 8, 2016

The Michigan High School Athletic Association’s Task Force on Multi-Sport Participation has learned that school sports are in competition versus non-school youth sports, not only programmatically but also and more fundamentally, philosophically. School sports sees child development quite differently and has as its mission developing the whole child.

Non-school youth sports business interests have convinced consumers (that’s parents) that early and intense specialization with private lessons and personal trainers, and lots of travel and tournaments is necessary for a child’s athletic interests and ultimate happiness. That is sometimes true ... once in a very great while.

What is much more often true is that specialization in a sport that is too early and too intense stunts a young person’s physical literacy, which often leads to less well-rounded athletic ability, a more sedentary lifestyle and poorer health in later life.

The theme of the Task Force recommendations to the MHSAA so far is that we have to reach youth and their parents earlier in life if we hope to compete for their hearts and minds.

When 80 percent of youth drop out of organized sports by the age of 13 – usually because they have been left out or become burned out – we’ve missed the kickoff if we start talking to them in 9th grade about the benefits of multi-sport participation and the school sport experience. In fact, the game is more than half over by then and our messages fall on deaf ears. We are absolutely correct with our message but appear out of step and out of touch to those who have only heard the sports specialization speech from youth coaches and their commercial interests.