Peddling Influence
February 28, 2012
The Sports Business Journal published in December its annual list of the 50 most influential persons in sports business. No person from the ranks of high school sports is included, causing some to criticize the oversight. I don’t.
If ever a person from the high school level were to make this listing, it likely would be for behaving like those at the college, professional and international levels. No one will make the list for doing the job he or she is supposed to do, which is to assure that the business excesses of those other levels do not visit school sports, and to actively oppose those initiatives that would undermine educational athletics.
I understand fully that there are important business aspects to the administration of interscholastic athletics. But I also understand that these business tasks must be managed within the cozy confines of the educational mission of the sponsoring institutions – schools.
We know how to make a lot more money for school sports from networks, sponsors and promoters. But we also know why that wouldn’t be right for educational athletics. Contests on any day at any hour for broadcast purposes, at any location no matter how far. Highlighting big schools, highly ranked teams and highly rated/recruited players, to improve broadcast ratings and advertiser demands. Brilliant minds and bullying personalities couldn’t avoid this happening in college athletics. Once started, we could not fare better in controlling things on the high school level.
We have the potential to aggregate school sports content very attractively for producers, distributors and sponsors. But it’s best that we don’t. And just fine that we continue to be overlooked by business trade journals.
Our Own Worst Enemies
September 26, 2017
The early history of school sports was in four phases. It began as activities that students alone would organize. Then schools saw the need to supervise. Then schools created statewide high school athletic associations to standardize. Then a national federation of those state associations brought an end to corporate and college efforts to nationalize school sports. All of this between the U.S. Civil War and World War II.
The entire history of school sports has had one overriding narrative. Inherent in the struggles that defined each phase of the early history, and every decade since, has been the struggle between those who believe competitive athletics is an asset for schools intent on educating students in body, mind and spirit, versus those who believe interscholastic athletic programs are a distraction at best and, at worst, damaging to the character development of students. There is much evidence to support both sides of this long debate.
Sometimes, the advocates for school-sponsored sports have been, and are, their own worst enemies. What the advocates of school sports must realize is that the more they do to enlarge the scope of school sports ... more games, longer seasons, further travel, escalating hype ... the more they prove that the opponents of school sports have been correct.
As they encourage the chasm between athletics and academics and between school sports' haves and have-nots to widen; as sports teams are outfitted in uniforms that are fancier and funded for travel that is further, while classroom resources are fewer; as sportsmanship declines and athletic transfers increase; the so-called “progressive” thinkers help make the case that competitive athletics is bad for students, schools and society.
Opposition to escalation in school sports is not old fashioned; it's the only way to assure the future of sports in schools ... the only way to save school sports from itself.