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Peddling Influence

February 28, 2012

The Sports Business Journal published in December its annual list of the 50 most influential persons in sports business. No person from the ranks of high school sports is included, causing some to criticize the oversight. I don’t.

If ever a person from the high school level were to make this listing, it likely would be for behaving like those at the college, professional and international levels. No one will make the list for doing the job he or she is supposed to do, which is to assure that the business excesses of those other levels do not visit school sports, and to actively oppose those initiatives that would undermine educational athletics.

I understand fully that there are important business aspects to the administration of interscholastic athletics. But I also understand that these business tasks must be managed within the cozy confines of the educational mission of the sponsoring institutions – schools.

We know how to make a lot more money for school sports from networks, sponsors and promoters. But we also know why that wouldn’t be right for educational athletics. Contests on any day at any hour for broadcast purposes, at any location no matter how far. Highlighting big schools, highly ranked teams and highly rated/recruited players, to improve broadcast ratings and advertiser demands. Brilliant minds and bullying personalities couldn’t avoid this happening in college athletics. Once started, we could not fare better in controlling things on the high school level.

We have the potential to aggregate school sports content very attractively for producers, distributors and sponsors. But it’s best that we don’t. And just fine that we continue to be overlooked by business trade journals.

Centennial Celebration

October 20, 2017

The National Federation of State High School Associations is preparing to celebrate its 100th year of service during the 2018-19 school year. It may be unfair to boil down to a few bullet points a century of contributions to school sports, but I make the attempt here – with the credentials that there has been a John E. Roberts heading up a National Federation member state organization for more than 60 of those years (my dad in Wisconsin for nearly 30 years, followed by my more than 31 years in Michigan).

Here, in my opinion, are the four greatest gifts of the National Federation to school sports in America:

  • In the late 1920s and 1930s, the National Federation’s leadership influenced the end of national high school tournaments. First four, then a dozen and then two dozen very young state high school associations, through their even younger National Federation, successfully challenged prestigious universities (like the University of Chicago) and the biggest names in college sports (like Amos Alonzo Stagg) who conducted national high school tournaments.

  • During the next decades, and one sport at a time, the National Federation assumed from the colleges and non-school organizations responsibility for writing the playing rules for high school level competition, intentionally crafting rules that promoted greater participant safety and much more ease of understanding and enforcement by contest officials. The National Federation now releases about 40 publications each year, serving 16 different sports.

  • At the start of the new millennium, the National Federation began its march to emerge as the nation’s most prolific provider of online education for coaches. The National Federation now has more than 50 different online courses available, including more than 20 free courses; and approximately five million courses have been delivered.

  • In 2013, the NFHS Network was launched to provide a digital broadcast home for state high school association tournaments and the School Broadcast Program. With more than 3,000 events produced each month now, this is the most effective platform in National Federation history for promoting the excitement, diversity and values of school-sponsored sports.