Peddling Influence
February 28, 2012
The Sports Business Journal published in December its annual list of the 50 most influential persons in sports business. No person from the ranks of high school sports is included, causing some to criticize the oversight. I don’t.
If ever a person from the high school level were to make this listing, it likely would be for behaving like those at the college, professional and international levels. No one will make the list for doing the job he or she is supposed to do, which is to assure that the business excesses of those other levels do not visit school sports, and to actively oppose those initiatives that would undermine educational athletics.
I understand fully that there are important business aspects to the administration of interscholastic athletics. But I also understand that these business tasks must be managed within the cozy confines of the educational mission of the sponsoring institutions – schools.
We know how to make a lot more money for school sports from networks, sponsors and promoters. But we also know why that wouldn’t be right for educational athletics. Contests on any day at any hour for broadcast purposes, at any location no matter how far. Highlighting big schools, highly ranked teams and highly rated/recruited players, to improve broadcast ratings and advertiser demands. Brilliant minds and bullying personalities couldn’t avoid this happening in college athletics. Once started, we could not fare better in controlling things on the high school level.
We have the potential to aggregate school sports content very attractively for producers, distributors and sponsors. But it’s best that we don’t. And just fine that we continue to be overlooked by business trade journals.
Engagement
October 31, 2017
In addition to daily calls, texts, emails and old-fashioned mail delivery, Michigan High School Athletic Association staff engaged face to face with its core constituents in these ways from August of 2016 through July of 2017:
- More than 350 local school visits, including:
- Approximately 120 to attend regular season local contests to evaluate officials for MHSAA tournament readiness.
- More than 60 to support or evaluate MHSAA pre-Final tournament events.
- More than 60 to speak at or support MHSAA CAP sessions (plus 25 CAP sessions at the MHSAA building).
- 12 for MHSAA.TV, NFHS Network or School Broadcast Program.
- 6 for Second Half website features.
- 6 for new school orientation.
- 5 for Battle of the Fans (each involving 3 MHSAA staff).
- 5 for officiating classes.
- 2 for Reaching Higher (each involving 4 or more staff).
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More than 60 local officials association visits, including:
- 45 for rules meetings/presentations.
Plus 8 visits to officials camps,
5 presentations to college officiating classes, and
9 officiating recruitment events.
- More than 50 coaches association meetings.
- 24 for MHSAA rules meetings/presentations.
- 6 for CAP programs.
Plus the Coaches Association Presidents dinner at the MHSAA office involving 9 MHSAA staff.
- More than 50 league meetings, including:
- 8 to conduct student leadership or sportsmanship events or for team captains clinics (usually involving multiple MHSAA staff).
- 8 to provide event marketing assistance.
- 7 to provide MHSAA information/updates.
- 6 to provide MHSAA rules meetings/presentations.
- 3 for ArbiterGame training (usually involving 2 or more MHSAA staff).
Plus the League Leadership Meeting at the MHSAA office involving most MHSAA staff.
- More than 15 MIAAA meetings.
- 10 MHSAA staff at the March conference.
- 2 MHSAA staff at the summer workshop.
- 2 to 4 MHSAA staff at most board meetings.
- At least 1 staff at multiple committee meetings, strategic planning, etc.
- More than 50 standing committees, task forces and ad hoc study groups convened at the MHSAA office, and several did so multiple times.
What is abundantly clear here is that the MHSAA staff does not operate from an ivory tower or information vacuum.