Peddling Influence
February 28, 2012
The Sports Business Journal published in December its annual list of the 50 most influential persons in sports business. No person from the ranks of high school sports is included, causing some to criticize the oversight. I don’t.
If ever a person from the high school level were to make this listing, it likely would be for behaving like those at the college, professional and international levels. No one will make the list for doing the job he or she is supposed to do, which is to assure that the business excesses of those other levels do not visit school sports, and to actively oppose those initiatives that would undermine educational athletics.
I understand fully that there are important business aspects to the administration of interscholastic athletics. But I also understand that these business tasks must be managed within the cozy confines of the educational mission of the sponsoring institutions – schools.
We know how to make a lot more money for school sports from networks, sponsors and promoters. But we also know why that wouldn’t be right for educational athletics. Contests on any day at any hour for broadcast purposes, at any location no matter how far. Highlighting big schools, highly ranked teams and highly rated/recruited players, to improve broadcast ratings and advertiser demands. Brilliant minds and bullying personalities couldn’t avoid this happening in college athletics. Once started, we could not fare better in controlling things on the high school level.
We have the potential to aggregate school sports content very attractively for producers, distributors and sponsors. But it’s best that we don’t. And just fine that we continue to be overlooked by business trade journals.
Building Future Support
December 19, 2017
Editor's Note: This blog originally was posted December 17, 2013, and the message still serves purpose today.
Most students would rather play sports than watch other people play.
This is obvious; but often we make both little decisions and large ones that seem to ignore this truth. More often than necessary we create more opportunities for watchers than we do for players.
Ultimately this leads to non-watchers because people – especially young people – tend to lose interest when they don’t play. We know this because, in school after school, we find that the best boosters – the most frequent and fervent spectators – are the students who participate on their school’s other teams.
It is also true that those who played sports when they were in school, and those whose children now play in school sports, are the people who will support schools most strongly in the future.
This too seems obvious, but still, many school districts all across this state and nation appear to make decisions like it has never occurred to them.
Every time we cut a kid from a high school team, we create critics of our programs – the student’s parents today and this student in the future. If the program has no room for a student today, why would we ever expect that student or his/her parents will support our programs tomorrow?
No-cut policies for all outdoor sports and larger squads for indoor sports – beginning at younger grade levels – will be among the policies of school districts which hope to retain school sports beyond the next generation or two.