Peddling Influence

February 28, 2012

The Sports Business Journal published in December its annual list of the 50 most influential persons in sports business. No person from the ranks of high school sports is included, causing some to criticize the oversight. I don’t.

If ever a person from the high school level were to make this listing, it likely would be for behaving like those at the college, professional and international levels. No one will make the list for doing the job he or she is supposed to do, which is to assure that the business excesses of those other levels do not visit school sports, and to actively oppose those initiatives that would undermine educational athletics.

I understand fully that there are important business aspects to the administration of interscholastic athletics. But I also understand that these business tasks must be managed within the cozy confines of the educational mission of the sponsoring institutions – schools.

We know how to make a lot more money for school sports from networks, sponsors and promoters. But we also know why that wouldn’t be right for educational athletics. Contests on any day at any hour for broadcast purposes, at any location no matter how far. Highlighting big schools, highly ranked teams and highly rated/recruited players, to improve broadcast ratings and advertiser demands. Brilliant minds and bullying personalities couldn’t avoid this happening in college athletics. Once started, we could not fare better in controlling things on the high school level.

We have the potential to aggregate school sports content very attractively for producers, distributors and sponsors. But it’s best that we don’t. And just fine that we continue to be overlooked by business trade journals.

No. 1 Worries

December 27, 2017

Editor's Note: This blog originally was posted Sept. 21, 2012, and the theme rings true today.

Fueled by the “No. 1” syndrome, people often worry about and value the wrong things when it comes to interscholastic athletics.

For example, they worry about the eligibility of athletes more than the education of students.  They worry about athletic scholarships to college more than genuine scholarship in high school.  Faced with financial shortfalls, they use middle school athletics as the whipping boy because the No. 1 syndrome causes people to value varsity programs more than junior varsity, and high school programs more than middle school.

It is possible in the subvarsity programs of our high schools (far more than in varsity programs where crowds and media bring pressure to win) and it should be and usually is pervasive in our middle school programs, that participation is more important than specialization, trying more important than winning, teamwork more important than individual honors, and teaching more important than titles and trophies.

At the middle school level, coaches have an opportunity to look down the bench for substitutes without first looking up at the scoreboard.  The scorebook should be kept to see how many students played in the game, not how many points any one player scored.

Here is where education prevails over entertainment in interscholastic athletics.  Here is where philosophy of athletics is more in tune with the mission of the school.  Here is where the taxpayer’s dollar is spent best.

To the degree we introduce large tournaments and trophies into middle level programs, we damage the purity of educational athletics and the purpose of middle school programs.  To the degree we cut middle level programs in the face of budget crises, we succumb to the No. 1 syndrome.

We must expose the No. 1 syndrome for the sickness it is:  a cancerous growth that must be cut out of educational athletics before it leads to cutting out what is arguably the most educational parts of interscholastic athletics:  middle school programs.