Peddling Influence
February 28, 2012
The Sports Business Journal published in December its annual list of the 50 most influential persons in sports business. No person from the ranks of high school sports is included, causing some to criticize the oversight. I don’t.
If ever a person from the high school level were to make this listing, it likely would be for behaving like those at the college, professional and international levels. No one will make the list for doing the job he or she is supposed to do, which is to assure that the business excesses of those other levels do not visit school sports, and to actively oppose those initiatives that would undermine educational athletics.
I understand fully that there are important business aspects to the administration of interscholastic athletics. But I also understand that these business tasks must be managed within the cozy confines of the educational mission of the sponsoring institutions – schools.
We know how to make a lot more money for school sports from networks, sponsors and promoters. But we also know why that wouldn’t be right for educational athletics. Contests on any day at any hour for broadcast purposes, at any location no matter how far. Highlighting big schools, highly ranked teams and highly rated/recruited players, to improve broadcast ratings and advertiser demands. Brilliant minds and bullying personalities couldn’t avoid this happening in college athletics. Once started, we could not fare better in controlling things on the high school level.
We have the potential to aggregate school sports content very attractively for producers, distributors and sponsors. But it’s best that we don’t. And just fine that we continue to be overlooked by business trade journals.
Destiny
January 9, 2018
Editor's Note: This blog originally was posted May 01, 2012, and the timeless message is worth another read.
A University of Wisconsin football player from my hometown years ago was hit from behind in the closing minutes of spring football practice. It caused an injury that required surgery. That caused him to miss the next fall’s football season; and to protect him from further injury, he was allowed to skip the following spring’s football practice and to work out with the Badgers baseball team.
He ended up leading the Big Ten Conference in hitting, and he eventually received the largest signing contract in the history of professional baseball, becoming the first “Bonus Baby” for Gene Autry’s Los Angeles Angels.
“If not for that injury in football,” he once told an audience, “caused by an unskilled walk-on in the last five minutes of the last spring football practice, I would never have played college baseball. I would never have played Major League Baseball for 11 seasons.
“You never know,” he said, “when you are five minutes from your destiny.”