Peddling Influence
February 28, 2012
The Sports Business Journal published in December its annual list of the 50 most influential persons in sports business. No person from the ranks of high school sports is included, causing some to criticize the oversight. I don’t.
If ever a person from the high school level were to make this listing, it likely would be for behaving like those at the college, professional and international levels. No one will make the list for doing the job he or she is supposed to do, which is to assure that the business excesses of those other levels do not visit school sports, and to actively oppose those initiatives that would undermine educational athletics.
I understand fully that there are important business aspects to the administration of interscholastic athletics. But I also understand that these business tasks must be managed within the cozy confines of the educational mission of the sponsoring institutions – schools.
We know how to make a lot more money for school sports from networks, sponsors and promoters. But we also know why that wouldn’t be right for educational athletics. Contests on any day at any hour for broadcast purposes, at any location no matter how far. Highlighting big schools, highly ranked teams and highly rated/recruited players, to improve broadcast ratings and advertiser demands. Brilliant minds and bullying personalities couldn’t avoid this happening in college athletics. Once started, we could not fare better in controlling things on the high school level.
We have the potential to aggregate school sports content very attractively for producers, distributors and sponsors. But it’s best that we don’t. And just fine that we continue to be overlooked by business trade journals.
The Work I Want
December 22, 2015
I am long past the point of working because I have to. I work because I want to.
- Because I’m lucky to work with co-workers I enjoy and a board I care about and whose members care about me.
- Because I’m blessed to have work with a mission beyond the bottom line;
- Because I see needs that I feel qualified to fill very well;
- And, I’m equally certain, because I have needs that this work fulfills.
On some days or for some tasks, my passion is not great; but on most days and for most responsibilities I have, my passion is as great as ever. And it has never been greater for what I care about most. And that is to hold school sports accountable to ...
- Pursue programs, policies and procedures that emphasize local opportunities for large numbers of students in a healthy, respectful, educational environment; and
- Resist pressures to copy the elitism and commercialism of non-school programs.
There are more than enough people advocating that “anything goes.” My voice argues, “Not so fast.” I would much rather see school sports tackle a half-dozen difficult health and safety issues than spend a half-minute debating national travel and tournaments. The former needs all the passion we can generate; the latter has nothing whatsoever to do with the moral imperatives of school sports, and wastes our precious time.