Peddling Influence
February 28, 2012
The Sports Business Journal published in December its annual list of the 50 most influential persons in sports business. No person from the ranks of high school sports is included, causing some to criticize the oversight. I don’t.
If ever a person from the high school level were to make this listing, it likely would be for behaving like those at the college, professional and international levels. No one will make the list for doing the job he or she is supposed to do, which is to assure that the business excesses of those other levels do not visit school sports, and to actively oppose those initiatives that would undermine educational athletics.
I understand fully that there are important business aspects to the administration of interscholastic athletics. But I also understand that these business tasks must be managed within the cozy confines of the educational mission of the sponsoring institutions – schools.
We know how to make a lot more money for school sports from networks, sponsors and promoters. But we also know why that wouldn’t be right for educational athletics. Contests on any day at any hour for broadcast purposes, at any location no matter how far. Highlighting big schools, highly ranked teams and highly rated/recruited players, to improve broadcast ratings and advertiser demands. Brilliant minds and bullying personalities couldn’t avoid this happening in college athletics. Once started, we could not fare better in controlling things on the high school level.
We have the potential to aggregate school sports content very attractively for producers, distributors and sponsors. But it’s best that we don’t. And just fine that we continue to be overlooked by business trade journals.
Secret Sauce
April 19, 2016
The MHSAA has appointed a task force to meet throughout 2016 to develop strategies to promote multi-sport participation by student-athletes. In that spirit I have departed from tradition and will be identifying current students by name in this space, approximately once each month, who are the Superstars of Multi-Sport Participation.
Last month (March 11) it was Plainwell High School senior Jessica Nyberg. This month’s “Superstar” is Saugatuck High School junior Blake Dunn, who is on course to earn 16 high school letters ... four years of four sports.
My first thought was that maybe four sports each school year is too many and might get in the way of academics. But Blake is carrying a 3.95 GPA so far; so he appears to have that priority in the right place.
My second thought was that he must be an abnormally large and gifted physical specimen. But no, Blake is a pretty normal 5-11, 180-pounder. It’s hard work that people have described as his secret sauce.
My third thought is that Blake is fortunate to have coaches who will accommodate his passions and be flexible with practice demands so that he can be a part of two teams at the same time during the spring and also during the inevitable overlap of seasons from fall to winter and winter to spring.
School sports is a team sport. It’s adults working together to allow students to learn and grow in a variety of activities. It’s placing adolescents’ needs above adults’ desires, which might be the secret sauce in promoting multi-sport participation.