Peddling Influence
February 28, 2012
The Sports Business Journal published in December its annual list of the 50 most influential persons in sports business. No person from the ranks of high school sports is included, causing some to criticize the oversight. I don’t.
If ever a person from the high school level were to make this listing, it likely would be for behaving like those at the college, professional and international levels. No one will make the list for doing the job he or she is supposed to do, which is to assure that the business excesses of those other levels do not visit school sports, and to actively oppose those initiatives that would undermine educational athletics.
I understand fully that there are important business aspects to the administration of interscholastic athletics. But I also understand that these business tasks must be managed within the cozy confines of the educational mission of the sponsoring institutions – schools.
We know how to make a lot more money for school sports from networks, sponsors and promoters. But we also know why that wouldn’t be right for educational athletics. Contests on any day at any hour for broadcast purposes, at any location no matter how far. Highlighting big schools, highly ranked teams and highly rated/recruited players, to improve broadcast ratings and advertiser demands. Brilliant minds and bullying personalities couldn’t avoid this happening in college athletics. Once started, we could not fare better in controlling things on the high school level.
We have the potential to aggregate school sports content very attractively for producers, distributors and sponsors. But it’s best that we don’t. And just fine that we continue to be overlooked by business trade journals.
The Multi-Sport Difference
July 26, 2016
If there was ever a poster child for what it means to be a high school athlete, recent Williamston High School graduate Renee Sturm might be the person to feature. She has said and done exactly what we would hope.
In an era when increasing numbers of high school athletes are graduating midway through their senior year in order to get an early start with the college teams that have recruited them, Renee is a breath of fresh air.
After four years of volleyball and basketball at Williamston High School, Renee just hadn’t had enough of the high school sports experience. So she joined the school’s girls soccer team this past spring.
Now bound for Ferris State University where she is scheduled to play only basketball, Renee had this to say to the Lansing State Journal about why she decided to play soccer to conclude her high school sports career: “I wanted to do something different because playing different sports helps me grow ... I was just hoping to come in and play some.”
She didn’t seek to star, but to play ... to be a part of a different sport and team and group of teammates who would help her develop as an athlete and person.
The richest school sports experience is found in multi-sport participation, both starring and subbing, both losing and winning. That’s what best prepares young people for life.
I suspect this young lady is ready.