Peddling Influence

February 28, 2012

The Sports Business Journal published in December its annual list of the 50 most influential persons in sports business. No person from the ranks of high school sports is included, causing some to criticize the oversight. I don’t.

If ever a person from the high school level were to make this listing, it likely would be for behaving like those at the college, professional and international levels. No one will make the list for doing the job he or she is supposed to do, which is to assure that the business excesses of those other levels do not visit school sports, and to actively oppose those initiatives that would undermine educational athletics.

I understand fully that there are important business aspects to the administration of interscholastic athletics. But I also understand that these business tasks must be managed within the cozy confines of the educational mission of the sponsoring institutions – schools.

We know how to make a lot more money for school sports from networks, sponsors and promoters. But we also know why that wouldn’t be right for educational athletics. Contests on any day at any hour for broadcast purposes, at any location no matter how far. Highlighting big schools, highly ranked teams and highly rated/recruited players, to improve broadcast ratings and advertiser demands. Brilliant minds and bullying personalities couldn’t avoid this happening in college athletics. Once started, we could not fare better in controlling things on the high school level.

We have the potential to aggregate school sports content very attractively for producers, distributors and sponsors. But it’s best that we don’t. And just fine that we continue to be overlooked by business trade journals.

Locker Room Talk

November 4, 2016

I am greatly offended that politicians and pundits dragged sports into the trash pile of the 2016 presidential campaign. 

The vulgar, victimizing language we heard from a presidential candidate in a 10-year-old recording is NOT “locker room talk.” It is far worse than anything I ever heard in any locker room I was a part of as either player or coach. 

In fact, the expectation I had of school sports was that such talk would have caused coaches to disqualify the players involved or, if not, such talk would have caused administrators to dismiss the coaches in charge.

School sports locker rooms – like the fields, courts, pools, mats and other venues of play – are classrooms. While the volume may be turned up, in educational athletics, the content and vocabulary of the locker room must match the classroom. Anything less is unacceptable in the locker rooms of school-sponsored sports, and it ought to be unacceptable to the fans in the stands, people on the street and candidates for public office.