Peddling Influence
February 28, 2012
The Sports Business Journal published in December its annual list of the 50 most influential persons in sports business. No person from the ranks of high school sports is included, causing some to criticize the oversight. I don’t.
If ever a person from the high school level were to make this listing, it likely would be for behaving like those at the college, professional and international levels. No one will make the list for doing the job he or she is supposed to do, which is to assure that the business excesses of those other levels do not visit school sports, and to actively oppose those initiatives that would undermine educational athletics.
I understand fully that there are important business aspects to the administration of interscholastic athletics. But I also understand that these business tasks must be managed within the cozy confines of the educational mission of the sponsoring institutions – schools.
We know how to make a lot more money for school sports from networks, sponsors and promoters. But we also know why that wouldn’t be right for educational athletics. Contests on any day at any hour for broadcast purposes, at any location no matter how far. Highlighting big schools, highly ranked teams and highly rated/recruited players, to improve broadcast ratings and advertiser demands. Brilliant minds and bullying personalities couldn’t avoid this happening in college athletics. Once started, we could not fare better in controlling things on the high school level.
We have the potential to aggregate school sports content very attractively for producers, distributors and sponsors. But it’s best that we don’t. And just fine that we continue to be overlooked by business trade journals.
Teachable Moments
April 1, 2017
Winter tournaments have ended and, weather permitting, spring sports are underway in Michigan junior high/middle schools and high schools.
We usually think of these programs as opportunities for kids to shine; and that they do provide. But more important are the opportunities these programs provide for kids to stub their toes.
In fact, one of the principal purposes of a competitive interscholastic athletic program is to provide a place for students to make mistakes in a safe and supportive environment.
People most often learn more from their mistakes than their successes. Failure leads to more useful reflection than success. Getting knocked down (either physically or metaphorically), but getting up, gathering yourself and trying again with awareness of what did not work the first time, is a learning process as profound as it is efficient.
The principal purpose of school sports is to help young people learn life lessons. The more ways schools can facilitate failure and lift up the abundant lessons imbedded in those moments, the better they fulfill the mission of student-centered, school-sponsored competitive athletics.