Partners in Promotion
March 28, 2017
The Michigan High School Athletic Association and State Champs Sports Network are joining forces during the coming school year to define what school sports are, defend what they stand for, and distribute that message on a collective platform across the state every weekend, 12 months a year.
Beginning this fall, State Champs Metro Detroit-based high school football show “Extra Point” will move to Fox Sports Detroit on Saturday mornings and become the “MHSAA Extra Point.” Throughout the entire football season, this 30-minute show will feature a variety of statewide football highlights utilizing the expansive bank of State Champs Sports Network camera crews. This will also give a once-in-a-lifetime opportunity for students to have specially selected highlights reaching as many as 3.5 million homes. But only those MHSAA member schools participating in the School Broadcast Program will have that exclusive opportunity.
The longest running all-sports high school sports show in state history, “State Champs High School Sports Show” on Fox Sports Detroit, airs Sunday morning, nearly 40 times a year. Now, every episode will feature the MHSAA Minute – talking everything in the life of the association from coaches education to health and safety, officiating, breaking news and more.
We’ll also have special programming where we dig into the MHSAA vaults to bring old games, coaches and players back to life on State Champs Legends. We’ll also tackle important topics and issues in school sports, with the first special coming this August when “Concussions and the Modern Athlete” will focus on head injury and its impact in high school sports.
Every football Friday night, “State Champs Scoreboard” radio show airs on the number one ranked 97.1 – The Ticket in Detroit. Now, in partnership with the expansive MHSAA Network, affiliate stations across the state will jump on board to simulcast. During the winter we’ll take it all online for a Friday night statewide basketball show on Facebook live.
Finally, plans are in the works to further grow the next generation of sports media and production professionals. Working in conjunction with PlayOn Sports, a State Champs Sports Network crew will work hand in hand with high school students, conducting live demonstrations of the MHSAA School Broadcast Program by live streaming an event from their school.
In an era where high school sports coverage is at its lowest point in state history, a new team will continue to spotlight the life lessons school sports teach our children. This partnership between the State Champs Network and the MHSAA will do more than ever to champion that message.
Living With Change
December 1, 2017
One of the odd and irksome scenes I observe occurs when a relative newcomer to an enterprise lectures more seasoned veterans about change. About how change is all around us, and inevitable. About how we must embrace it and keep pace with it.
All that is true, of course; and no one knows more about that than the veteran being subjected to the newcomer’s condescension.
No one “gets it” better than those who have lived and worked through it. Short-timers can’t claim superiority on a subject they’ve only read or heard about.
Who has the deeper appreciation of change in our enterprise? The person who started working before the Internet, or after? Before social media, or after?
Who has keener knowledge of change in youth sports? The person in this work before, or after, the Amateur Athletic Union changed its focus from international competition and the Olympics to youth sports?
Who sees change more profoundly? The one who launched a career before the advent of commercially-driven sports specialization, or the one who has only seen the youth sports landscape as it exists today?
Who can better evaluate the shifting sands: newcomers or the ones who labored before colleges televised on any other day but Saturday and the pros televised on any other day but Sunday (and Thanksgiving)?
Where newcomers see things as they are, veterans can see things that have changed. They can be more aware of change, and more appreciative of its pros and cons. They didn’t merely inherit change, they lived it.