Partners in Promotion
March 28, 2017
The Michigan High School Athletic Association and State Champs Sports Network are joining forces during the coming school year to define what school sports are, defend what they stand for, and distribute that message on a collective platform across the state every weekend, 12 months a year.
Beginning this fall, State Champs Metro Detroit-based high school football show “Extra Point” will move to Fox Sports Detroit on Saturday mornings and become the “MHSAA Extra Point.” Throughout the entire football season, this 30-minute show will feature a variety of statewide football highlights utilizing the expansive bank of State Champs Sports Network camera crews. This will also give a once-in-a-lifetime opportunity for students to have specially selected highlights reaching as many as 3.5 million homes. But only those MHSAA member schools participating in the School Broadcast Program will have that exclusive opportunity.
The longest running all-sports high school sports show in state history, “State Champs High School Sports Show” on Fox Sports Detroit, airs Sunday morning, nearly 40 times a year. Now, every episode will feature the MHSAA Minute – talking everything in the life of the association from coaches education to health and safety, officiating, breaking news and more.
We’ll also have special programming where we dig into the MHSAA vaults to bring old games, coaches and players back to life on State Champs Legends. We’ll also tackle important topics and issues in school sports, with the first special coming this August when “Concussions and the Modern Athlete” will focus on head injury and its impact in high school sports.
Every football Friday night, “State Champs Scoreboard” radio show airs on the number one ranked 97.1 – The Ticket in Detroit. Now, in partnership with the expansive MHSAA Network, affiliate stations across the state will jump on board to simulcast. During the winter we’ll take it all online for a Friday night statewide basketball show on Facebook live.
Finally, plans are in the works to further grow the next generation of sports media and production professionals. Working in conjunction with PlayOn Sports, a State Champs Sports Network crew will work hand in hand with high school students, conducting live demonstrations of the MHSAA School Broadcast Program by live streaming an event from their school.
In an era where high school sports coverage is at its lowest point in state history, a new team will continue to spotlight the life lessons school sports teach our children. This partnership between the State Champs Network and the MHSAA will do more than ever to champion that message.
It’s Change, Not Status
January 5, 2016
When I see a professional sports team install a scoreboard that is more expensive than the total of the interscholastic athletic budgets of the two dozen high schools closest to that stadium, I gripe.
When I see a half-dozen medical professionals scamper out to attend to an injured college football player, and then watch a local high school junior varsity soccer game where no medical professional is present, I grieve.
But in spite of these dispiriting moments, I never wish that my life’s work had been at those higher levels. Long ago I was impressed by the statement that we should measure impact by change, not by status.
It is at the school sports level, much more than at so-called higher levels, that lives are changed. No glitz. No glamour. Just huge results, with limited resources.