Partners in Promotion
March 28, 2017
The Michigan High School Athletic Association and State Champs Sports Network are joining forces during the coming school year to define what school sports are, defend what they stand for, and distribute that message on a collective platform across the state every weekend, 12 months a year.
Beginning this fall, State Champs Metro Detroit-based high school football show “Extra Point” will move to Fox Sports Detroit on Saturday mornings and become the “MHSAA Extra Point.” Throughout the entire football season, this 30-minute show will feature a variety of statewide football highlights utilizing the expansive bank of State Champs Sports Network camera crews. This will also give a once-in-a-lifetime opportunity for students to have specially selected highlights reaching as many as 3.5 million homes. But only those MHSAA member schools participating in the School Broadcast Program will have that exclusive opportunity.
The longest running all-sports high school sports show in state history, “State Champs High School Sports Show” on Fox Sports Detroit, airs Sunday morning, nearly 40 times a year. Now, every episode will feature the MHSAA Minute – talking everything in the life of the association from coaches education to health and safety, officiating, breaking news and more.
We’ll also have special programming where we dig into the MHSAA vaults to bring old games, coaches and players back to life on State Champs Legends. We’ll also tackle important topics and issues in school sports, with the first special coming this August when “Concussions and the Modern Athlete” will focus on head injury and its impact in high school sports.
Every football Friday night, “State Champs Scoreboard” radio show airs on the number one ranked 97.1 – The Ticket in Detroit. Now, in partnership with the expansive MHSAA Network, affiliate stations across the state will jump on board to simulcast. During the winter we’ll take it all online for a Friday night statewide basketball show on Facebook live.
Finally, plans are in the works to further grow the next generation of sports media and production professionals. Working in conjunction with PlayOn Sports, a State Champs Sports Network crew will work hand in hand with high school students, conducting live demonstrations of the MHSAA School Broadcast Program by live streaming an event from their school.
In an era where high school sports coverage is at its lowest point in state history, a new team will continue to spotlight the life lessons school sports teach our children. This partnership between the State Champs Network and the MHSAA will do more than ever to champion that message.
Momentum
August 4, 2017
The 2017-18 school year holds great potential for the Michigan High School Athletic Association and for school sports in Michigan. Only time will tell us if the potential is greater for good than for bad.
There is positive momentum in promoting participant health and safety as the last of three advances in the health and safety preparation of coaches is implemented, as high schools’ mandatory concussion reporting and MHSAA-purchased concussion care “gap” insurance for 6th- through 12th-graders enter year three, and as higher limits of accident medical insurance is purchased by the MHSAA for all member junior high/middle schools and high schools, effective this month.
There is positive momentum in serving and supporting junior high/middle school programs where membership was up five percent last year over the year before. The MHSAA had an enjoyable, brand-broadening experience as “presenting sponsor” at a half-dozen junior high/middle school league track & field meets this past spring; and the MHSAA will be doing so during fall, winter and spring junior high/middle school tournaments during the 2017-18 school year.
The MHSAA’s Task Force on Multi-Sport Participation continues to develop strategies that focus on junior high/middle school students and their parents and to address the greatest health threat in youth sports – overuse injuries as the result of year-round sports specialization; and the Task Force is developing tools that help define and defend educational athletics.
Beneath these three over-arching themes, the MHSAA is addressing some pressing new problems – like what to do about venues that are no longer available to us for MHSAA tournaments in girls and boys basketball and individual wrestling – as well as some chronic concerns – like recruiting and retaining contest officials and athletic-related transfers. The loss of officials and the rise of athletic-related transfers are problems of nearly epidemic proportions.
The amount of resources the MHSAA will be able to bring to all these topics will be affected by the number of controversies that arise during the normal course of essential business in administering programs, policies and penalties. Such controversies can knock us off message, and rob us of resources that could allow us to be doing more of the positive things we know need to be done.
There is also the potential that we get distracted by the National Federation of State High School Associations, some of whose member state association CEOs want to talk more about NFHS sponsorship of national tournaments, even after decades of opposition to such events from both state and national educational associations, as well as clear and convincing evidence that no organization – from Little League to the NCAA – has been able to conduct national tournaments without adding to their existing problems and creating new pressures and new problems.
Excesses and abuses in school sports have their own momentum. We should not create more by NFHS sponsorship of the very events it was created to end.