![Second Half by MHSAA](/sites/default/files/2021-02/2H-placeholder.png)
Outside View
October 4, 2011
Steve Jobs’ departure from Apple and then his death on Oct. 5 has caused just about every newspaper and business and technology magazine and online newsletter to provide its take on what Jobs meant to Apple, and to the world we live in.
Among the analyses I’ve read that could be most helpful to those in leadership of school sports is that of Cliff Kuang, before Jobs' death, in the October 2011 issue of Fast Company. In “What Steve Jobs Can Still Teach Us,” Kuang comments on Jobs’ “ability to see a company from the outside, rather than inside as a line manager.”
Over his career, observes Kuang, “He (Jobs) became less enamored of tech for tech’s sake. He blossomed into a user-experience savant.” He took the “outside view of a user.” Ultimately for Jobs, “usability was more important than capability.”
I suspect it would do us all well to take the same approach to school sports at the local and state levels; that is, to keep thinking about how the programs appear from the outside. How they appear to the end-user.
It’s all well and good that our rules are correct in their philosophy; but if they don’t make sense to end-users or don’t work in practical application, we may have problems. Same is true for our events, and for our technology.
It is impossible to expect complete understanding of all the policies and procedures of school sports or to avoid all controversy when the competing interests of partisans are involved as is the case in athletics. Remembering, therefore, that the task is not to please but to serve is a necessary mindset, because service in this work often means saying “No” or citing violations and requiring forfeits.
But even as we do these necessary but unpleasant things, which we know in advance will not be universally understood and supported, it is good to be mindful of how it all looks from the outside. It is most important that those in the necessary positions of doing these things be professional and consistent, with a steadfast commitment to apply policies and procedures uniformly. When people view the organization from the outside, even if they don’t fully understand or agree with a decision, they must see that each rule is applied identically to every school, without favoritism, and that rules are not just made up as we go along to relieve a pressure point or grease a squeaky wheel.
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Why
August 5, 2016
Yesterday began my 31st year as executive director of the Michigan High School Athletic Association. When I was asked recently why I’ve served so long, I answered, “Actually, ‘why’ is the reason.”
What we do in school sports is important. How we do it is even more important. But why we do it is most important. And, to quote the last line of the last workshop speaker I heard on July 2 at the 97th Annual Meeting of the National Federation of State High School Associations, “The ‘why’ of our work is an incredible gift we’ve been given.”
The why of our work is the map that connects the dots between all that we do – all the policies, procedures and programs of competitive school-sponsored sports. The why of our work is the gravitational force that keeps what we do and how we do it grounded in the core beliefs of interscholastic athletics – healthy, amateur, local, inexpensive and inclusive programs that benefit students, schools and communities.
The why of our work sees what we do and how we do it as necessary for helping young people learn skills for life as much as skills for sports. The why of our work sees lifetime lessons available in both victory and defeat, and at both the varsity and subvarsity levels. The why of our work sees good sportsmanship not merely as an enhancement of our games but also as a precursor to citizenship in our communities.
When we begin our planning with why, then what we do and how we do it will more likely inspire and motivate others, and keep us in the game long after others have retired.
(Turns out that these ideas aren’t original. Simon Sinek lays out the “Why” premise in one of the top-viewed TED talks of all time. While the NFHS conference speaker was my inspiration, clearly Simon Sinek was his.)