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Our Laboratory

June 30, 2014

Failure: Lab is a speaker-audience experience modeled after TED (Technology, Entertainment, Design); but unlike TED’s frequent focus on success stories, Failure: Lab showcases stories of failure – and it instructs speakers not to provide lessons learned. Figuring out those lessons is the role of the audience, not the presenters.

Of course, one of life’s most bountiful laboratories of failure is sports. At least 50 percent of the participants in any athletic contest do not win. Sometimes it’s just one competitor out of 10 or 100 or 1,000 who wins.

In MHSAA tournaments, all but one team in each class or division ends the season with a loss. In basketball this past winter, only four of 729 high schools that sponsored boys varsity basketball ended the season with a victory.

It’s a fact; sports is a failure lab.

In the spirit of Failure: Lab, I won’t offer a defense or an explanation of the lessons learned. You’re the audience; you figure it out. Why do we go to so much time and effort to create this laboratory?

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.
More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.
We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.
This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.
We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.
Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.