Our Environment at Risk

October 18, 2011

My wife and I are passionate travelers.  We plan our own trips and we read about the history, music, art, government and food of the places we plan to visit.  I struggle to learn a few phrases to get by in other languages.

No matter how cramped airplanes have become and no matter how compromised we feel as we shed our belongings and submit to the frisking and fondling of airport security, we remain enthusiastic planners and pilgrims.  And the more exotic the destination, the more excited we are.

As we have traveled, it has been impossible to escape the realization that civilizations rise and fall; and it’s impossible to avoid the conclusion that one of the most compelling reasons why civilizations fail is that they ruin their environments.

Some civilizations have done this to themselves, poisoned their own environs; while other civilizations saw their environments contaminated by foreign influences.  Some were invaded by brute force; others peacefully introduced new customs or germs that weakened the people or their flora or fauna.

It is one or more of these influences that caused the Mayans, who built structures that still stun 21st century engineers, to be reduced from many millions to a few remnants.

The historical principle that civilizations collapse when their environments are contaminated is worth considering for our little niche in modern society:  the enterprise of school sports.

We cannot expect school sports to survive – these programs can only collapse – if we ruin the environment in which school sports breathes and lives.

This is an environment of comprehensive, community-based schools. 

But schools are losing both these characteristics – both their comprehensiveness and their community base.

That we have a few schools of narrow focus is reasonable; that we have a few schools of specialized populations is tolerable; that we have a few schools without strong neighborhood connection is acceptable. 

However, it does our neighborhoods no good, our communities no good, our state no good, nor our nation any good – in fact, in total, it does our nation much harm – as more and more schools trend further and further in these directions.

To abandon the school with comprehensive programs serving the invested neighborhood around it does us harm:  nation, state, community and child.

It is almost irrelevant that this is bad for high school athletics.  It’s bad for America.
 

The Social Setting

March 18, 2014

One week last month our local Big Ten head men’s basketball coach blasted Twitter. The following week Iowa’s head coach, arguably the coach with the league’s worst sideline decorum (and that’s saying a lot for a league that’s allowed its coaches to get out of control) said his players are henceforth barred from tweeting.

Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.

What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.

Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.

We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.

Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.

This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.