Logo

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.
The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.
Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.
It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates

Basketball Tournaments on the Move?

March 3, 2017

It is uncertain where the Michigan High School Athletic Association Boys and Girls Basketball Tournaments, currently at the Breslin Center of Michigan State University, will be conducted in 2018 and 2019; and after that, there are questions of when they will be conducted.

The most serious of several concerns is that MSU can no longer guarantee Breslin’s availability for the MHSAA Semifinals and Finals. This is the result of a change in the format of the NCAA Division I Women’s Basketball Tournament that assigns its 16 regionals to the top 16 seeded teams.

That schedule conflicts with the MHSAA Girls Basketball Semifinals and Finals in 2018 and 2020, and with the MHSAA Boys Basketball Semifinals and Finals in 2019.

In 2016, when MSU’s women’s basketball team was highly seeded, it had to travel to Mississippi State University because the MHSAA girls tournament was occupying Breslin. The contract that guarantees MHSAA priority ends with this year’s tournament, March 16-18.

The MHSAA is proceeding on two tracks. First, it has just distributed a “Request for Proposal” to MSU and other potential hosts for at least 2018 and 2019. There are options for venues to submit proposals for boys, girls or both.

Second, the MHSAA has begun what is likely to be a long discussion regarding dates. For example, if the girls season started and ended one week earlier, the NCAA conflict may not occur. However, this would likely require a one-week earlier end to the girls volleyball season in the fall, which some people have advocated but others are certain to oppose.

A flipside variation of this idea is to start and end boys basketball season two weeks earlier than is the case now, and to delay the start and end of girls basketball season by one week. This is a means of reducing the volleyball/basketball overlap for girls in November, and it would avoid that March weekend when the NCAA Division I women’s tournament can be a conflict.

Another option is to start the boys season one week earlier, extend the girls season one week later, and conduct the two tournaments simultaneously over four weeks – different days of the same weeks for Districts and Regionals; with Semifinals for both genders around the state on the weekend when the girls tournament has ended in the past; and then Finals for boys and girls at a single site on the Friday and Saturday when the boys tournament has traditionally ended.

Unless things change at the NCAA level, none of these models guarantees a schedule that is always free of conflicts with both the boys and girls MHSAA tournaments. Therefore, other innovative but possibly even more intrusive, changeable and tradition-breaking calendar adjustments could also be investigated that might provide a better long-term solution than merely changing venues.

Venue decisions are the responsibility of MHSAA management and should be made by early May. Calendar changes, if any, will be membership driven and may take more than 18 months to finalize.