The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
December 1st is a Big Deal
November 10, 2017
One of the two or three most important Michigan High School Athletic Association Representative Council meetings of the past three decades will occur Dec. 1. Here’s why this is so.
The Council must decide where MHSAA Basketball Finals will be held for girls and boys, and make related decisions regarding both regular season and tournament schedules so schools can get on with confirming game schedules and officials assignments for at least 2018-19.
The Council must decide whether the enrollment limit for the 2018 MHSAA 8-Player Football Tournament will be fixed or floating, and if fixed, at what number. Of greater consequence in the long run, the Council will launch a discussion into the MHSAA’s responsibility for determining varsity 8-player football opponents for schools during the regular season.
The Council must consider changes in the policies and procedures for administering the new pitch count in baseball, and if the new pitching limitations should continue to delay what were thought to be improvements in the MHSAA Baseball Tournament structure and schedule.
The Council will examine input regarding proposals to fundamentally change the MHSAA transfer rule and determine which components of the proposal should advance as action items for its meetings in March or May.
The Council will examine input on proposed changes at the junior high/middle school level for contest limitations for several sports, as well as liberalization of the limited team membership rule for all team sports except football. Of even greater consequence, the Council may determine how aggressively, if at all, to advance MHSAA-sponsored regional invitational events for the junior high/middle school level in selected individual and team sports, with action on such possibly occurring in March or May.
The Council will engage in a discussion of what may be fading and what may be emerging in youth and school sports over the next decade and what that may mean in terms of sports for which MHSAA services and support should be provided, including what MHSAA tournaments may be added and which dropped at the high school level.
The Council will examine input on seeding of MHSAA District Basketball Tournaments and determine what the scope of actions could be at its March or May meetings.
Typically, the December meeting of the Representative Council tees up a big topic or two for action in March or May. This year, the December meeting requires that some specific actions be taken and sets more than the usual number of big topics on a course for action before this school year ends.