The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Football Week in Michigan
November 24, 2017
One of the best and most influential friends of school sports I know from outside the field of school sports is Greg Hammaren, senior vice president and general manager of FOX Sports Detroit.
Greg has observed his children participate in school sports and has taken special interest in treating educational athletics with first class efforts when producing MHSAA Finals in football and basketball for many years. He has been respectful of what we value and how we do things in high school sports.
About one year ago, Greg observed that his network and most other well-known names in live cable or over-the-air video sports production were abandoning the high school level. He felt that FOX Sports Detroit should not join that trend. But he had to convince the parent company in southern California that we were valued by Michigan’s consumers and advertisers. He has done just that.
The Michigan High School Athletic Association Football Playoff Finals dominate the schedule for FOX Sports Detroit’s first annual Football Week in Michigan this November. Over eight days, the best high school, college and professional football involving Michigan teams is being featured on a variety of FOX video platforms – FOX Sports Detroit, FS1, FOX Sports GO!, Big Ten Network and FOX over-the-air television.
MHSAA championship football games provide 10 of the 13 games during FWIM. The prep schedule began on Nov. 18 when the two divisions of the 8-Player Football Finals were shown live on the FOX Sports Detroit Facebook page from the Superior Dome in Marquette. Delayed telecasts of both games were aired on FOX Sports Detroit on Nov. 21.
This weekend, seven of the eight 11-Player Football Finals on Nov. 24-25 are being shown live on FOX Sports Detroit-PLUS, the exception being the Division 4 game tonight which will be shown on a same-day delayed basis on FOX Sports Detroit this evening at 11:30 p.m. All of the 11-player Finals will be available live on FOX Sports GO!
Over-the-air FOX television affiliates in Michigan also have the option to carry 11-player Final games being shown live in their markets if they have a local team participating in a game. Participating affiliates are: Alpena – WBKB-DT2 (11.2); Cadillac – WFQX-TV (32); Detroit – WJBK-TV (2); Flint – WSMH-TV (66); Grand Rapids – WXMI-TV (17); Lansing – WSYM-TV (47); Marquette – WLUC-DT2 (6.2); Sault Ste. Marie – WWUP-DT2 (10.2); Vanderbilt – WFUP-TV (45). Check local listings for games to be shown locally.
Football Week in Michigan – Greg’s brainchild – was officially recognized in October in a Proclamation by Michigan Governor Rick Snyder.
FOX Sports Detroit’s MHSAA Football Playoff coverage began Oct. 22 at 7 p.m. with the announcement of the pairings for the 2017 playoffs on the Selection Sunday Show on FOX Sports Detroit-PLUS. Each week throughout the playoffs leading up to the 11-player Finals, the FOX Sports Detroit Prep Zone featured four games viewed live on FoxSportsDetroit.com and FOX Sports GO! – with one game also available live on the FOX Sports Detroit Facebook page.