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The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
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Injuries and Specialization
December 29, 2017
Editor's Note: This blog originally was posted July 6, 2010, and the topic continues to be of prime concern today.
There’s an excellent website to which we now link from the health and safety page of MHSAA.com. It’s stopsportsinjuries.org.
Under “Sports Injury Prevention,” in each of a dozen categories from baseball to volleyball, are numerous articles about injury prevention and treatment and additional resources.
The website is the most public presence so far for a campaign begun in 2007 by the American Orthopedic Society for Sports Medicine (AOSSM).
Sports Illustrated in June quoted AOSSM’s president, Dr. James R. Andrews, as saying the focus is really on youth sports and overuse injuries. “I don’t think epidemic is too strong a word,” said Dr. Andrews. “We’re seeing kids hurt before they even have a chance to become athletes.
“You just have this enormous pressure nowadays on kids to play that one sport year-round.
“Encourage your child to be involved in more than one sport. Cross-training helps develop their bodies. Don’t allow your child to play in more than one league in the same sport in the same season. That’s how they get burned out.”