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The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
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Opportunities Abound
February 2, 2018
This weekend – for the 23rd time – the Michigan High School Athletic Association will host its Women in Sports Leadership Conference. The event is Feb. 4 and 5 at Crowne Plaza Lansing West.
Featured speakers are USA National Volleyball Team member Alisha Glass, who starred at Leland High School; University of Michigan’s Carol Hutchins, the winningest coach in NCAA softball history; and Michigan State University Women’s Volleyball Coach Cathy George, who is just off a season when the Spartans reached the NCAA Elite Eight.
But the real juice for this inspiring event is the energy of 550 students and the investment of our schools’ coaches and administrators to facilitate the attendance of these students.
Students will learn leadership skills for today and be exposed to a variety of career opportunities in athletics. Sports in general and school sports in particular continue to have far fewer female contest officials, coaches, administrators and athletic trainers than we need. This weekend’s program is another effort to inspire change.