The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Three New Winter Tournament Venues
February 16, 2018
It is an unusual season when there is one big change for the finals sites of Michigan High School Athletic Association tournaments. This winter there are three really significant changes.
The MHSAA Team Wrestling Tournament begins the first of at least a four-year run on Feb. 23 and 24, 2018, at Wings Event Center in Kalamazoo. This event was held at Central Michigan University the past two years.
The following weekend, the MHSAA Individual Wrestling Tournament moves to Ford Field in Detroit, and it has also moved to a condensed schedule – two days, rather than three (March 2 and 3, 2018). This will reduce school and spectator costs. The demise of The Palace of Auburn Hills after the relocation of the Detroit Pistons necessitated the MHSAA’s site change.
The MHSAA Girls Basketball Tournament Semifinals and Finals moves to Van Noord Arena on the campus of Calvin College in Grand Rapids, March 15-17, 2018. The previous host, Michigan State University’s Breslin Student Events Center, could not commit to the MHSAA’s dates because of schedule conflicts with the NCAA Division I Women’s Basketball Tournament.
A single venue change is a challenge. Facilitating three major changes over four weeks will make this tournament season especially “interesting.” What is even more interesting is the long-term forecast.
These changes demonstrate how new forces are putting pressure on old relationships. College venues are available on fewer dates and for fewer years; and as they become less available, they also become more costly for high school tournaments. Expenses at commercial arenas are also escalating at more rapid rates than in the past.
Making or maintaining traditions for MHSAA tournaments over future seasons will be a continuing challenge.