The Needle

March 2, 2012

Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.

Jordan watches “the needle.” 

The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com.  It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.

Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores.  Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.

On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.

Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.

A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week.  Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.

So MHSAA.com deserves our attention and resources.  It is creating first and lasting impressions.  It is branding us, and doing so far beyond the walls of schools and the borders of our state.

Most importantly, it is demonstrating what we value.  It is conveying messages about who we are, what we do and what we believe.  And providing a stark contrast to who we are not and what we don’t do and don’t believe.

Playing Time: Paying It Forward

February 23, 2018

(What follows is an excerpt from an article by Jon Solomon of the Aspen Institute. Find the full article here.

There’s a time to sort the weak from the strong in sports. It’s not before kids grow into their bodies, minds and true interests.

Through age 12, at least, the Aspen Institute’s Project Play recommends that sports programs invest in every kid equally. That includes playing time – a valuable developmental tool that too many coaches assign based on player skill level and the score of the game. You will see this recommendation reflected in our Parent Checklists and companion videos.

The argument is simple for equal playing time: Research shows that what kids want out of a sports experience is both action and access to the action. Getting stuck at the end of the bench does not foster participation. And we all know greater participation is sorely needed in youth sports. Only 37 percent of kids ages 6 to 12 regularly played team sports in 2016, down from 45 percent in 2008, according to data from the Sports & Fitness Industry Association in the Aspen Institute’s State of Play 2017 report

Kids who quit sports often do so because of lack of playing time, which can be a result of lack of confidence. Confidence is a byproduct of proper preparation and adults who believe in the players, according to IMG Academy Head of Leadership Development James Leath

“From a small child to the world’s greatest athlete, those who are confident are confident because they have taken thousands of shots, tried and failed many times, then tried again and got it right,” Leath said.

Playing time shouldn’t be earned at younger ages. It should be paid forward to develop a future athlete.