The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Summer Football Safety
July 23, 2018
(This blog first appeared on MHSAA.com on June 23, 2017.)
Across the U.S. this summer, school-age football players are flocking to camps conducted by colleges and commercial interests. They get outfitted in full gear and launch themselves into drills and skills work.
Unlike the start of the interscholastic football season, the players usually do this without several days of acclimatization to avoid heat illness, and without limits on player-to-player contact to reduce head injuries.
Required precautions of the school season are generally ignored at non-school summer camps.
One notable exception to this foolish behavior is found in Michigan where the Michigan High School Athletic Association prohibits member schools’ student-athletes from using full equipment and participating in full-contact activities outside the high school football season. This is not a recent change; it’s been the MHSAA’s explicit policy for more than four decades.
And it’s a policy that has never been more in style and in favor than it is today.