The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Every Coach, Every Year
April 20, 2018
Fourteen years ago, the Michigan High School Athletic Association retooled its coaches education program and launched the Coaches Advancement Program. We charged MHSAA Assistant Director Kathy Westdorp to take CAP “anywhere, any time” ... to deliver this face-to-face coaches education anywhere and any time school districts or leagues or coaches associations gathered a sufficient number of coaches to attend. Kathy delivered. Kathy and a committed cadre of trained instructors/facilitators who give up many evenings and weekends to deliver in-person education.
We launched CAP with the slogan, “anywhere, any time.” But it’s time now for a second slogan ... “every coach, every year.”
It doesn’t have to be CAP, but it does have to be every year for every coach. A coaches education program that is organized and documented, research-based and relevant. Student-centered coaches education that goes well beyond Xs and Os.
We cannot define and defend educational athletics – we cannot deliver educational athletics – without this commitment to such education, every year for every coach.
In the wake of tragic events in Michigan that have received nationwide attention, it is not surprising or unmerited that our State and Federal lawmakers are busy with bills. Legislation is on the way, and much of it will focus on coaches ... including coaches among those who are mandated to report suspected sexual abuse and requiring specific training for coaches.
All of this screams for the need for coaches education ... for every coach, every year ... no matter how experienced or revered. In business, politics, entertainment and sports, it has often been the most experienced and respected persons who have acted the worst.
The need is for every coach, every year.