The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
An Extraordinary Choice
May 11, 2018
A decade and a half ago when there was a vacancy on the staff of the Michigan High School Athletic Association, my colleague Randy Allen mentioned that I should take a look at an impressive young guy from southwest Michigan. A guy I had never met, or even heard of. A 29-year-old by the name of Mark Uyl.
I did take a look, and a second, and a third. Given his youth, I realized this might be the first person I would hire who not only would outlast me on the MHSAA staff, but who also would be both youthful enough and experienced enough to lead the MHSAA after me.
When, at the conclusion of the Representative Council’s spring meeting on Monday, MHSAA President Scott Grimes announced the selection of Mark Uyl to be the next MHSAA executive director, he said, “It was the easiest decision of the weekend.”
I consider the assembly of an outstanding MHSAA staff, and the swift succession of Mark Uyl to executive director, to be among the most significant contributions of my turn to lead the MHSAA.
Mark has the philosophy, people skills and practical knowledge of local school sports that made him the obvious choice. His connections and communication skills make him an extraordinary choice. He will do great things during his turn to lead this extraordinary organization.