The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Officiating’s High Calling
October 28, 2016
One of the sports world’s better wordsmiths is Referee Magazine publisher Barry Mano. He’s also a fine thinker, as these artful lines demonstrated at the 2016 Officiating Industry Luncheon in San Antonio:
“Let me provide, in all subjectivity, some observations about our environment, about our fellow citizens. We are:
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“More generous but less forgiving.
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More open but less discriminating with that openness.
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More informed but less knowledgeable.
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More litigious but less willing to abide by the rules.
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Quick to seek an expert opinion, then just as quick to get a second opinion, one that agrees with ours.”
Barry is president of the National Association of Sports Officials (NASO) which helps contest officials at all levels aspire to be discriminating and knowledgeable adjudicators of fair and healthy competitive athletics.
At a time when the number of registered officials with the Michigan High School Athletic Association has sunk to a 30-year low, Barry’s words are a clarion call to young men and women of character to consider sports officiating as an avocation, or even vocation, that will enrich their lives immensely.