The Needle

March 2, 2012

Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.

Jordan watches “the needle.” 

The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com.  It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.

Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores.  Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.

On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.

Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.

A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week.  Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.

So MHSAA.com deserves our attention and resources.  It is creating first and lasting impressions.  It is branding us, and doing so far beyond the walls of schools and the borders of our state.

Most importantly, it is demonstrating what we value.  It is conveying messages about who we are, what we do and what we believe.  And providing a stark contrast to who we are not and what we don’t do and don’t believe.

The Usual Suspects

December 30, 2016

It is difficult to find a year when the 11-player Football Finals of the Michigan High School Athletic Association involved more teams from southeast Michigan than appeared at Ford Field in 2016. In fact, just two counties (Oakland and Wayne) produced seven finalists. But then two counties on Michigan’s west side (Kent and Muskegon) supplied four of the 16 finalists.

Four of Michigan’s 83 counties producing 11 of 16 finalists in the 11-player championship games doesn’t’ feel like a statewide event; but one team from the Upper Peninsula, another from the Leelanau Peninsula in the northwest portion of the Lower Peninsula, and a team located along the Michigan/Ohio border remind us how large and diverse our state really is.

The 2016 MHSAA 11-player Football Finals consisted of many of the “usual suspects,” including two teams pursuing their fourth straight titles and one team seeking its third consecutive championship. Four of the eight 11-player champions from 2015 returned in the attempt to defend their titles in 2016, and two of the runners-up in 2015 were back to try to reverse their fortunes from 12 months earlier.

What is being demonstrated here in Michigan high school football is the trend seen in many other states. That is, as the number of classes or divisions of tournaments expands, the more often you see the same teams in the final rounds.

The surest way to have the “usual suspects” on championship day is to put them in tournaments with fewer schools. And of all MHSAA tournaments, the football playoffs have the most divisions with the fewest schools in each. The result is predictable.

This is a cautionary tale for those who desire that the number of classifications and divisions be expanded in MHSAA tournaments for other sports.

Meanwhile, we are keeping an eye on the tournament format in a neighboring state that places schools into divisions for larger schools after they are too successful over consecutive years in the classification that fits their enrollment. Those in Michigan who have been assigned to review such policies have complained that such “success factors” penalize future students because of the achievements of previous students and/or because such factors do nothing about “chronic success” by schools in the largest classification.