The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Prep Prose
January 27, 2017
Mick McCabe retired in December after almost five full decades at the Detroit Free Press.
When Mick agreed with me, he did so boldly. When he disagreed, he sometimes did so brutally.
He was at his best, and did most for school sports in Michigan, when he told the stories of coaches and athletes in the cities, suburbs and small towns all across our state. Especially when he told the stories of those who would never coach or play a game beyond the high school level. Especially when he found and focused on an unknown person in a low-profile sport who raised our spirits by reminding us of how good educational athletics can be.
Mick may have written more words about high school sports in Michigan than any person ever. And that's saying a lot when one remembers Jack Moss and Bob Gross and Bob Becker and Jane Bos and Del Newell and Cindy Fairfield and a dozen other retired sports writers in our state whose substantial bodies of work promoted prep sports.
School sports usually has been well-served by such media professionals who were allowed by their industry to take the time necessary to know the people and the policies that served school sports, and were allowed the space to develop stories that went beyond headlines, tweets and texts, with fuller facts and closer truth than is the norm today.