The Needle

March 2, 2012

Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.

Jordan watches “the needle.” 

The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com.  It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.

Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores.  Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.

On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.

Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.

A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week.  Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.

So MHSAA.com deserves our attention and resources.  It is creating first and lasting impressions.  It is branding us, and doing so far beyond the walls of schools and the borders of our state.

Most importantly, it is demonstrating what we value.  It is conveying messages about who we are, what we do and what we believe.  And providing a stark contrast to who we are not and what we don’t do and don’t believe.

Leadership Impressions - #1 (The Double Win)

June 8, 2018

I have tried to treat the staff I’ve hired at the Michigan High School Athletic Association the way I wanted to be treated as a staff member before I came to the MHSAA as executive director. I wanted to be given a job and be allowed to run with it, without interference.

This dislike I have for micromanagement turned out to be a double win. Staff have enjoyed their freedom, and I’ve enjoyed mine. By not spending time overseeing and second-guessing staff, the executive director has had time to work on other matters.

Those other matters have sometimes turned out to be unique and defining features of the MHSAA. For example:

  • The only state high school association to publish an issued-focused magazine, benchmarks.

  • The only state high school association to conduct a face-to-face, multi-level coaches education program anytime, anywhere across the state, the Coaches Advancement Program.

  • The only state high school association to conduct the true sport of girls competitive cheer.

  • The only state high school association to mandate reporting of all suspected concussions in practices or competition for all sports by all member high schools.

  • The only state high school association to pay for concussion care “gap” insurance for all students in grades 6 through 12, at no cost to schools or families.

  • The only state high school association with a Task Force on Multi-Sport Participation.

But at least as often, this time for reflection has helped the association identify areas of weakness that could be turned into strengths. For example:

  • It allowed us to be among the nation’s earliest adopters of concussion protocols, and then to see the need to appoint a task force to address contact/collision exposure during football practice.

  • It allowed us to be among the earliest adopters of regular-season recommendations and postseason requirements for managing high heat and humidity.

  • It allowed us to move from the back of the room to nearly head of the class in terms of state high school association health and safety training requirements for coaches.

It was only because the MHSAA operated with a talented and empowered staff that the executive director could devote time to the NFHS Network during the past five years, serving as the Network board chairman during its first five years of operation. This forward-looking initiative is arguably the most effective platform the National Federation of State High School Associations has ever had for promoting school-based sports and the values of educational athletics.

A hands-off, lead-by-example leadership style unlocks the time leaders need to look down the road and around the corner, to try to separate trendy fad from fundamental trend.

Sports is a slave to defined season and contest starting and stopping points that promote routine. But in today’s world, school sports requires anything but routine thinking. And breaking from routine thinking demands that high school athletic association leaders leave their staff alone and replace as many supervisory hours as possible with opportunities to learn from people in other places working in other disciplines ... and then to disrupt our routines with some of those ideas.